We get this question all the time in our DMs, over emails, and on calls:

"How much does PGA cost?"

But before knowing how much something costs, it’s important to understand what it’s worth—in terms of its context.

For example, is a $50,000 Rolex watch expensive or cheap?

Well, if you’re comparing it to a Casio, it’s extremely expensive. But if you’re comparing it to an Audemars Piguet, it’s actually very reasonable. Nothing, in and of itself, is “expensive” or “cheap.” In order for something to be expensive or cheap it has to be in the context of something else.

So, to give you some context, here’s what you get inside our Premium Ghostwriting Academy:

10-Module Video Curriculum (Worth $10,000)

This is the most in-depth ghostwriting blueprint on the Internet.

Every module has multiple videos where Cole and Dickie walk you through what you need to do to become a Premium Ghostwriter and build your own Educational Email Course (EEC)—the in-demand ghostwriting asset every business on earth needs. Each module is connected to a gamified assignment—forcing you to put your learnings into practice.

Assignments are then submitted inside Slack where you will receive feedback from your dedicated Student Success Coach.

The 10-module video curriculum is worth: $10,000.

Weekly Niche & Content, Sales, and Tech Clinics (Worth $6,000 per week)

Every week, we hold 3 clinics with our dedicated Success Coaches in 3 main areas:

• Niche & Content Clinics: Struggling to nail down your niche? Want more tips on optimizing your bio? Want help with your social media strategy? Use these clinics to ask Katie, our dedicated Niche & Content Success Coach, for advice on everything niche and content.
• Sales & Outreach Clinics:  Need direct coaching on how to handle your next sales call? Want advice on how to send a cold DM that’ll get the attention of your dream client? Struggling with the post-sales call follow-up? Use these clinics to ask Andrew, our dedicated Sales Success Coach.
• Tech Clinics: Can’t figure out how to get your EEC landing page live? Want a deep dive on email segmentation? Wondering what platform you should recommend to your client for newsletters? Use these clinics to ask Daniel, our dedicated Tech Success Coach all your techy questions!

Weekly Niche & Content, Sales, and Tech clinics worth $6,000 per week.

Weekly Hot Seats with Dickie and Cole ($2,000 per session)

This is where you get direct 1:1 coaching from us (Dickie and Cole) on everything and anything related to ghostwriting for your clients:

• Client EECs
• Sales Scripts
• Mindset Bottlenecks
• Client Landing Pages
• Upcoming Client Calls
• Cold Outreach Bottlenecks
• Latest ghostwriting industry trends

And more!

The weekly Hot Seats with Dickie and Cole are worth $2,000 per session.

4 Months of 1:1 Coaching (Worth: $5,000)

When you join PGA, you are automatically put into your own private Slack channel with Dickie, Cole, and your dedicated Success Coach.

This is a member of the PGA Success Team who will guide you through the next 4 months of your journey inside PGA. They will be your go-to if you have any questions AND you will get 1:1 calls with them so they can help you troubleshoot the problems you’re having and how to get unstuck.

In PGA, we give you unmatched accountability to help you build your 1-person ghostwriting business.

4 months of 1:1 coaching is worth: $5,000

Weekly Clinics and Hot Seats Archive (Worth $10,000+)

When you join PGA, you don’t just get access to our weekly calls.

You get access to 300+ replays of all the weekly clinics and Hot Seats. And don’t worry—you can find the most useful ones by searching for keywords in our dedicated Skool portal. So there’s less scrolling and more getting to the exact information you need to demolish the bottleneck to landing your first high-paying client.

The weekly Clinics and Hot Seats archive is worth $10,000+.

Frequently Asked Questions Hub for Niche & Content, Sales, and Tech (Worth $6,000)

After spending the last two years coaching 800+ ghostwriters, we know the most common questions and bottlenecks ghosts face when they’re building their first Educational Email Course, pitching it to clients, and landing their first client.

So we put together a Frequently Asked Question hub for the 3 main areas of the curriculum:

• Niche & Content
• Sales & Outreach
• Tech & Automation

We draw on the experience of all the Success Coaches and Dickie & Cole to answer the most common questions so you never have to wait for an answer.

The Frequently Asked Questions Hubs for Niche & Content, Sales, and Tech is worth: $6,000.

Slack Community ($1,200)

One of the best parts about PGA?

The community.

Inside PGA, you’re surrounded by hundreds of other writers—just like you. We have a wide range of students, from complete beginners who have never written anything on the Internet before to prolific writers who are looking for a new way to monetize their talents. Our youngest student is a teenager, and our oldest student is 80 years old, and we have students from all over the world.

Our motto is: We all learn faster, together.

The Slack community is worth $1,200.

Bonus Modules (Worth $7,875)

On top of teaching you how to write, build, and sell Educational Email Courses, PGA is packed with bonus modules to help you level up as a ghostwriter:

• Packaging and Pricing (worth $5,000). The secret to earning more as a writer? Packaging and pricing. Get the exact frameworks Cole used to build his ghostwriting agency to $180k/month, how to apply them in your 1-person ghostwriting business, and the exact packages and scripts to sell social and newsletter ghostwriting.
• AI Prompts (worth $1,500+). Access exclusive AI prompts to 10x your efficiency as a Premium Ghostwriter. Prompts cover writing, social content, the 5 Archetypes of Client voices, sales scripts, and more.
• Social Promotion Playbook ($750). Master the art of selling over social with playbooks to help you sell your services on 𝕏 and LinkedIn as well as how to execute a “Comments As Consulting” strategy to bring in more dream clients into your business.
• Social Ghostwriting Accelerator ($1,300). Get the step-by-step playbook to land your first social ghostwriting client. How to do outreach, who to pitch, how to run a sales call, how to deliver for your clients, and more!

The bonus PGA modules are worth $7,875.

Bonus Assets And Templates (Worth $5,000)

To help kickstart (or scale) your ghostwriting business even faster, we’ve put together tons of templates inside PGA:

• Premium Outreach CRM: Keep track of all your outreach and leads inside one hub, designed to help you manage your ghostwriting business.
• Project Dashboard: The secret to building lifelong client relationships? Making your client feel at ease during the project. Keep them up-to-date with this template.
• Canva Templates: For all your design needs!
• Viral Launch Playbook: Execute a perfect viral launch with this playbook (and bag hundreds, if not thousands of email subscribers).
• Landing Page Tracking. Install tracking on all your client’s webpage so you can get the analytics on how effective your copywriting is.

The bonus templates and assets are worth $5,000

The PGA Ambassador Program (Worth: It’s up to you!)

When you join PGA, you can instantly be part of our referral program. We’d love for you to help us achieve our mission of helping 1,000,000 writers make a living writing online, so we’ll reward you with some commission every time you refer someone and they join PGA!

The Ambassador Program is worth how many people you can refer!

In total, our Premium Ghostwriting Academy is worth over $53,000.

But if we were to charge what PGA is worth, we wouldn’t achieve our mission of helping 1,000,000 writers monetize their talents through ghostwriting.

Which is why we charge a fraction of that for enrollment into the program.

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